Exact Magic Software, based in Austin Texas, has been in business since 2007 when it was formed to develop and bring to market TestMatrix, a suite of software testing and performance analysis tools for developers. TestMatrix was eventually acquired by SubMain, and we began focusing on mobile application development.

Exact Magic Software was one of the first publishers to ship applications for the iPhone via Apple’s App Store. In fact, three of our applications were included in the initial App Store launch. You’ll not find a company with a longer history of shipping mobile applications on the iOS platform.

Our management team has a long history of bringing exciting, cutting edge products to market. We have experience in not only developing successful client applications, but web applications and backend servers as well.

Duane Fields, Co-Founder

With nearly 20 years of professional experience in the software industry, Duane’s experience runs the gambit from directing development for a tiny struggling startup companies to building and marketing applications for industry leaders in the mobile, enterprise, and consumer markets. Past experience includes positions at Netscape Communications, IBM, Sun Microsystems, Pluck, and Demand Media. Duane is the author of Web Development with JavaServer Pages and IntelliJ IDEA in Action, numerous magazine and web articles, and has presented at Web Design and Development, JavaOne, Mac World, and other technical conferences. He graduated with a BS in Engineering from Texas A&M University.

Jeff Branc, Co-Founder

Jeff has spent the majority of his career at small consulting organizations, working on projects for both startups and Fortune 500 companies. He spent many years building custom, web-based software for clients across many industries and participating in all aspects of building applications, teams, organizations and companies. Most recently Jeff worked for Demand Media (via Pluck acquisition), where he built and ran the Client Services organization to take care of a growing customer base and moved on to run the Social Solutions Engineering and Operations teams. Jeff has a BS in Computer Engineering from the University of Michigan.

Will Ballard, Advisor

Will Ballard is Chief Technology Officer at Gerson Lehrman Group, Inc. where oversees their Engineering and IT Organizations. Prior to his current position, Will was the Executive Vice President of Technology and Engineering at Demand Media. Before that, he was Vice President and Chief Technology Officer of Pluck, through its acquisition by Demand Media. At both organizations Will managed large teams of engineers responsible for software architecture, design, development and quality assurance. He was also responsible for the design and operation of large data centers that helped run site services for customers including Gannett, Hearst Magazines, NFL.com, NPR, The Washington Post and Whole Foods. Will has also held leadership roles in software development at NetSolve (now Cisco), NetSpend and Works.com (now Bank of America). He graduated Magna Cum Laude with a BS in Mathematics from Claremont McKenna College.